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April 1997 Issue
The Geographical Review
April 1997, Vol. 87 (2), pp. 240-258
Small States and Cyberboosterism
Stanley D. Brunn and Charles D. Cottle
The introduction and rapid diffusion of the World Wide Web for commercial purposes provides states with opportunities to present themselves to millions of other governmental, business, and individual consumers. In the world of expanding electronic commerce, images and symbols are key elements in the messages that states use to promote themselves and to seek a competitive advantage. Content alayses of the official Web homepages of four small statesSingapore, Slovenia, Western Samoa, and Costa Ricaattest to the colorful, playful, and creative images designed to attract investors and tourists.
Dr. BRUNN is a professor of geography at the University of Kentucky, Lexington, Kentucky 40506-0027, where MR. COTTLE is a graduate student in the Patterson School for International Commerce and Diplomacy.