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The Geographical Review October 1998, Vol. 88 (4), pp. 528-547 MIDTOWNS, MEGASTRUCTURES, AND WORLD CITIES LARRY R. FORD ABSTRACT: "Midtown" is an important but understudied component in the morphology and historical evolution of North American and, to a lesser extent, European cities, and landmark buildings have played a notable role in giving midtowns identity and prestige. Especially significant is a recent diffusion and expansion of the twinned "midtown-skyscraper" concept to the major cities of East and Southeast Asia. For a variety of reasons, it is likely that massive midtowns anchored by famous buildings will become most evident on the western fringe of the Pacific Rim. Western architectural, engineering, and planning firms are playing major roles in this diffusion and illustrate nicely the importance of exporting the services component of the global economy. Buildings and midtowns provide (reinforced) concrete examples of the impact of the new global economy on the landscapes of major cities. Keywords: Asia, midtowns, skyscrapers, world cities DR. FORD is a professor of geography at San Diego State University, San Diego, California 92182-4496.