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The Geographical Review October 1998, Vol. 88 (4), pp. 492-506 BRINCK JACKSON IN THE REALM OF THE EVERYDAY PAUL F. STARRS ABSTRACT: Academic geography is dotted with fly-specks from the fashion conscious who have skittered from one enthusiasm to another like aggravating bugs in midroom flight. Our disciplinary history in fact abounds in dead-end roads entered at fatally high speed, theoretical turns not negotiated, crossroads oracles proved dismally inaccurate. By contrast, the formidable cultural geographer and landscape historian J. B. "Brinck" Jackson (1909-1996) conceived of a more slowly developing world, replete with enduring geographies. Although firmly Brahmin by origin, Jackson was chary of the fleeting fashions and power tropes of what he sometimes dubbed the Establishment. He was inclined instead to attend to the structures of the everyday, emphasizing community and connection over didactic fashion. With writing grounded in daily experience and a consummate ability to witness patterns, he urged geographers to think and envision. Keywords: durability, geosophy, J. B. Jackson, landscape, pretentiousness, theoretical turns DR. STARRS is an associate professor of geography at the University of Nevada, Reno, Nevada 89557-0048.