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The Geographical Review January 2002, Vol. 92 (1), pp. 63-72 WRITING FOR NONGEOGRAPHERS: Lessons from the J.B. Jackson Prize Kenneth D. Madsen Keywords: general public, J. B. Jackson, nonacademia, outreach, publishing, writing style. ABSTRACT: Recent presidents of the Association of American Geographers have made it clear that as a discipline we need to do more to reach outside the confines of academia. Since 1985, the J. B. Jackson Award has recognized individuals whose books provide examples of how to share professional geographical knowledge with the educated lay public. Through correspondence with these individuals, recommendations for improving geographers' outreach are presented.